do we set our products apart from the rest?
There are many great guitar builders out there
and each one of them has a style that separates
them from the others. In a world with so many
innovative instrument builders it's not easy
to come up with unique designs that are distinct
enough from others to be recognized as our
only do we have to provide a unique design
that identifies its maker, we also have to
consider the comfort, balance and weight of
the instrument. This forces us into parameters
that all luthiers face. The guitar has to
fit, it has to balance and it has to have
the right characteristics to allow it to be
worn for what could be a 4-hour gig. Furthermore,
the player wants more than a comfortable guitar.
In order to focus on playing the instrument,
a guitar almost has to become part of the
musician's body. It is important that the
guitar itself does not become a distraction
to the act of making music.
a guitar design is important to the musician
from an aesthetic point of view. Firstly,
the musician has chosen this instrument because
it appeals to him or her on an artistic level.
You see yourself playing that guitar and it
fits your image of how you want to be seen.
It's part of what defines you as a musician.
Like like buying a car, we all have budget
restraints, we all use our cars for the same
basic purposes, but each of us likes or dislikes
certain models. We can't appeal to every player,
but we hope that some of them will look at
our instruments ans say "I can see myself
playing one of those"
instruments will be well built, great sounding,
uniquely designed instruments. Since we will
only be building a modest amount every year,
they will also assure you that you will be
playing something very few others will own.
Define yourself with a Watson guitar!